In January 2023, SODIM TP embarked on a complete overhaul of its showroom signage in alignment with RENAULT's new identity. This initiative aims to modernize and enhance the exterior visibility of the dealership while remaining true to the manufacturer's core values.
Outside, a large totem and three rigid flags have been installed to mark the entrance of the dealership, thereby catching the attention of passersby and emphasizing the presence of the RENAULT brand. Additionally, the brand's logo is displayed on the upper part of the facade and on the windows, reinforcing the identification of the RENAULT dealership.
Inside the showroom, arrangements have been made to create a welcoming and warm atmosphere, enhancing the comfort of customers during their interactions with the advisors. The new setup offers friendly reception areas equipped with comfortable seating. The space has undergone a complete graphic redesign, and the arrangement of vehicles has been revised to provide an optimized customer experience.
All of these modifications contribute to giving the new RENAULT showroom a modern appearance in line with the new identity. These changes are essential to provide customers with an experience consistent with the brand's values and create an environment conducive to interactions and sales. Highlighting RENAULT's new identity within the showroom also strengthens the image of quality and innovation associated with the brand, thereby attracting the interest of visitors and strengthening connections with existing customers.